Media Release


by Exhibition Park  |  November 7, 2019 |  Entertainment and Events

LETHBRIDGE, AB – Exhibition Park and the Rotary Club of Lethbridge East announced today the second-year details for the Agricultural Scholarship Award program for $10,000 for two of Lethbridge and District’s top agricultural students.

The Agricultural Scholarships are to further recognize the importance of agriculture in our community by supporting two top students in their pursuit of an agricultural career.

Thanks to our successful event last year and the generosity of our sponsors, in 2020, there will one additional $10,000 Agricultural Scholarship awarded, making it 2 x $10,000 scholarships.


This scholarship will be presented to a student who has completed at least 3 years of college or university at a recognized institution.

The student must have demonstrated high academic achievement and leadership qualities in an agriculture related field.

The application must include:

  • A covering letter which demonstrates their academic achievements, community contributions, leadership abilities and aspirations in an agriculture related field,
  • Three letters of reference from their post-secondary institution and community leader(s) confirming the applicant’s volunteer / leadership qualities,
  • An overview of their field of study to be supported by the scholarship.

Final selection will be based on a formal interview with a Rotary Scholarship Committee.

Applications will be available online on Monday, November 18 at and

Applicants must apply before January 24th, 2020.


The applicant must be a legal resident of:

County of Lethbridge, County of Taber, County of Warner, County of Forty Mile, County of Cardston, County of Pincher Creek, County of Ranchlands, County of Willow Creek, County of Vulcan, Blood (Kainai) First Nations, Piikani First Nation, Municipality of Crowsnest Pass or the City of Lethbridge.

AG Scholarship Application Link Coming Soon


Heritage Hall, Lethbridge Exhibition Park during the week of AG-EXPO & North American Seed Fair.

Thursday, February 27, 2020

  • 5:00 pm – Reception & Entertainment
  • 6:00 pm – Presentation of 2 x $10,000 Ag Scholarship Awards
  • 6:30 pm – Dinner – presented by Allied Marketing Group (AMG) and University of Lethbridge
    Dinner Wine Sponsor – Viterra
  • 7:30 pm – Live Auction of AG Scholarship Lynn Gregson Framed Painting
  • 7:45 pm – Keynote Speaker: Robert Saik, P.Ag., C.A.C. “Encouraging Youth to have a Future in Agriculture” – sponsored by Perlich Brothers Auction Market


Admission & Parking to AG-EXPO & North American Seed Fair plus Dinner ticket.

  • Table of 8 – $1,000
  • Individual Tickets – $125

Tickets are available at Exhibition Park Reception (3401 Parkside Drive South, South Pavilion Entrance) or by phone at 403-328-4491.

Purchase Tickets Link Coming Soon

Keynote Speaker – Robert D Saik, PAg, CAC

“Encouraging Youth to have a Future in Agriculture”


ROBERT SAIK has forty years of experience as a Professional Agrologist, entrepreneur and an international consultant who’s worked with a wide variety of agriculturalists from Nigeria’s Minister of Agriculture to Bill Gates.

His latest book, “FOOD 5.0 How We Feed the Future” is a pragmatic look at the five iterations of agriculture, culminating in an examination of how technology convergence is reshaping the farm and the consumer.

Robert, an outspoken champion of agriculture, is a Distinguished Agrologist, Professional Agriculture Consultant, a serial entrepreneur and has been hailed as an agriculture futurist with unparalleled insight into where the industry is headed.

He has leveraged these strengths to found over 15 companies in the areas of Farming, Agri-Retail, Distribution, Media and Ag Tech including The Agri-Trend/Agri-Data Group of Companies which was acquired by Trimble.

Through Saik Management Group Inc, he provides consulting services to many organizations including CEO of DOT Autonomous Robotic Farm Solutions. He’s also the founder of AGvisorPRO, a platform that “uberizes” knowledge and wisdom, enabling farmers to instantaneously connect with agriculture experts worldwide.

His first book, “The Agriculture Manifesto – Ten Key Drivers That Will Shape Agriculture in the Next Decade” was a 2014 Best of Amazon Books and this TEDx Talk “Will Agriculture be Allowed to Feed 9 Billion People?” has been viewed over 150,000 times. Robert is a passionate keynote speaker and is executive producer of the Know Ideas Media a science based multi-media company addressing issues such as GMO’s and their use in food production.

He serves on several Boards, is an advisor to Olds College, is a member of the A100 (Alberta Tech Entrepreneur Network), a student of Strategic Coach and Singularity University and a member of Abundance 360. As a partner in Perigro Venture Partners he participates in early stage technology investments.

He been recognized for agriculture leadership by the Alberta Institute of Agrologists (Provincial Distinguished Agrologist of the Year) and in 2016 was awarded Canadian Agri-Marketer of the Year by the Canadian Agri-Marketing Association.
e- mail
Cell +1-403-391-0772
Twitter @RSaik
Skype Robert.Saik
Executive Assistant – Shelley Myers – – 1-403-872-2706



Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, our ability to adapt to the changing environment reflects that commitment.

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Doug Kryzanowski, Manager Sales,
Exhibition Park – 403 – 317 – 3213

Andrew Bronson
Rotary Club Lethbridge East – 403 – 795 – 1557

Wayne Lindwall
Scholarship Committee – 403 – 388-4253


EX COLOR BRANDRecord Whoop-Up Days presented by South Country Co-Op

by Exhibition Park  |  Aug, 28 2019  |  Entertainment and Events

Lethbridge, AB – The successful 2019 Whoop-Up Days shattered an all-time attendance record. Exhibition Park announces when the fair wrapped up Saturday evening, its 2019 attendance was 20% higher than the 2018 attendance figure and 3.3% higher than the all-time attendance record in 2017.

“2019 represented a major step in a direction we’ve been moving since 2017. Early indications are that this direction continues to be a positive one” Rudy Friesen, Chief Executive Office of Exhibition Park.

Visitors from Southern Alberta and beyond turned out in droves for the sunshine, fair food and the rocking Gas King Stage. Online ticketing proved to be a success representing 31% of total ticket volume.

Among the successful changes, the StagEX Music Festival brought in thousands of visitors to the community from as far as far away as Manchester, England; including multiple Visit Lethbridge Stay-and-Play packages filling local hotels.

“Exhibition Park had the vision to make Whoop-Up Days a bigger, tourism driven event. The success of the StagEX Music Festival really speaks to the investment in Entertainment”, says Mike Warkentin, Chief Operating Officer of Exhibition Park.

Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, our ability to adapt to the changing environment reflects that commitment.

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ContactNew look including security, admission, parking and more at the 2019 Whoop-Up Days presented by South Country Co-Op August 20 – 24, 2019

by Exhibition Park  |  Aug, 15 2019  |  Entertainment and Events

Lethbridge, AB – Lethbridge Exhibition Park is pleased to unveil additional details on the new look and experiences at the 2019 Whoop-Up Days presented by South Country Co-Op.


Whoop-Up Days 2019 kicks off on Tuesday, August 20th at 10:00 a.m. with the annual Parade. In support of the Boulet family, this year’s honorary parade marshals, parade participants and spectators are encouraged to wear green. Spectators wearing green along the parade route will have the chance to win general admission tickets to Whoop-Up Days.


Family Day returns on Wednesday, August 21 and features special discounted pricing. General admission tickets are $5.00 before 5:00 p.m. and a $25.00 ride wristband will be available for purchase on site at the West Coast Amusement ticket booth until 1:00 p.m.


The first thing guests are sure to notice upon arriving at the 2019 Whoop-Up Days is the new layout. On-site parking is now located outside of the fairgrounds security perimeter. As such the purchase of parking and admission tickets will be separate transactions. 


On-site parking will be very limited and offered in the north lot of Exhibition Park accessible via the Parkside Dr. S and 34 St. S intersection. Available for $5 per vehicle, parking will open 15-minutes prior to gates and honoured on a first-come first-served basis. 


Two main entry gates located at the north and south entrances of Exhibition Park will serve as the security and entry points to the Whoop-Up Days Fairgrounds.

Entry gates can be directly accessed by those with advanced tickets which are available at

For those planning to purchase tickets on-site, admission booths will be located east of each entry gate and will open 15 minutes prior to gates. We ask that guests please plan accordingly and allow for potential wait times when purchasing on-site tickets.


The Fairstone Financial Premium Experiences have SOLD OUT for both Walk Off The Earth (Aug. 22) and Arkells (Aug. 23). Combined with Moonlight Madness, Thursday, August 23 is poised to be one of the largest nights in Whoop-Up Days records. General admission tickets grant access into the StagEX festival site and offer a fantastic concert viewing environment. Guests are encouraged to join the party and get their tickets at


To maximize the overall safety of our guests, the east portion of Parkside Drive South will be closed in both northbound and southbound directions for the duration of the

Whoop-Up Days Family Festival to accommodate the potential need for emergency exiting.

Guests are encouraged to ride-share, utilize pedestrian access, the Lethbridge Transit service or take advantage of the FREE park-and-ride shuttle service from the Enmax Centre.

For additional information on city transit or the free park-and-ride shuttle service, visit


Exhibition Park is dedicated to the protection and safety of our guests, artists, exhibitors and staff. New security measures have been implemented which include bag check stations, metal detectors and security screening. All persons, bags, parcels, clothing and other items may be subject to screening/security checks.

Non-permitted & items with sentimental value should be kept at home, stored in a vehicle, or can be voluntarily surrendered at the entry gates prior to admittance to the Whoop-Up Days Fairgrounds. Please note there is no on-site check-in or storage services.

Guests are encouraged to only pack what is needed and ensure they have read through the prohibited items list, available under the Terms of Entry at (See Attachment #1: Terms of Entry)

Additionally, guests are encourage to plan accordingly for possible additional wait times as we process guests through the bag check and security stations.


As the legalization of cannabis is new all of us, we have been closely monitoring other Canadian fairs and summer music festivals both for their regulations on cannabis and how such regulations were abided by and enforced during the events. After consulting with these industry partners, the Alberta Gaming Liquor & Cannabis (AGLC) and the Lethbridge Police Service we have developed the policy below which aims to ensure the safety, security, comfort and enjoyment of all of our guests.


The use, sale, growth and preparation of cannabis (indoors or outdoors) on Exhibition Park owned, operated or leased property is prohibited except as explicitly authorised by this policy.

The possession of cannabis products or paraphernalia is permitted on Exhibition Park owned, operated or leased property in accordance with Lethbridge municipal and Alberta provincial by-laws and legislation.

Cannabis consumption is only permitted:

  • At the Whoop-Up Days StagEX Designated Cannabis Use Areas which opens nightly at 6:30 p.m. (See Attachment #2: StagEX Map)
  • At such other temporary locations as may be approved by way of written special permission of Exhibition Park (Chief Executive Officer) and there is no appeal of that decision.

At no time, is the consumption of cannabis permitted on the Whoop-Up Days midway or any other location on the grounds, with the exception of the above mentioned exceptions. Exhibition Park reserves the right to eject anyone who is in violation of this policy.




All event related information, including advance tickets, Terms of Entry, grounds maps, entertainment lineup and more can be found at




Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, our ability to adapt to the changing environment reflects that commitment.

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Exciting Programming Announcements 2019 Whoop-Up Days presented by South Country
August 20-24, 2019

by Exhibition Park  |  Jun, 25 2019  |  Entertainment and Events

Lethbridge, AB – Lethbridge Exhibition Park is pleased to unveil details on the exciting events taking place during this year’s instalment of Whoop-Up Days.


Exhibition Park is humbled to announce that the Boulet family will be this years honorary parade Marshals. “We are proud to carry on the legacy of Logan Boulet and bring the community together once again in his honour” said Rudy Friesen, CEO of Exhibition Park. Spectators, participants and the community are encouraged to show their support on Tuesday, August 20 by donning their Green Shirt Day tee shirts to convert the parade route into one that makes every other parade green with envy. T-shirts can be purchased at

Exhibition Park is pleased to announce that all proceeds from the parade entries will be donated back the Logan Boulet Fund.


To kick start the festivities, the annual Kick-Off Party & Auction is sure to please VIP attendees with a collection of unique offerings and experiences up for grabs. Funds raised in support of Agricultural Youth Programming. For corporate inquiries contact Taren Cleland at


In celebration of Southern Alberta’s long history of ranching, this years line up of Western Events will kick off on Thursday, August 22nd with the all new Team Penning jackpot.

Bucking and Barrels will return on Friday, August 23rd and Saturday, August 24th.

All the western events are included with general admission and will take place in the infield of the grandstand at 6:30 p.m.


The legendary Moonlight Madness returns on Thursday, August 22nd. Get your fill of unlimited rides, midway games and delicious easts with a discounted ride pass of only $40 which also includes general admission to the anticipated Walk Off the Earth show at the Gas King Stage.


The Whoop-Up Days SuperTicket returns. The advanced SuperTicket is available on and goes on sale 10:00 a.m. Tuesday, June 25 for a price of $45 and includes general admission to Whoop-Up Days, StagEX and Western Events. Buy before August 19th and save $15 off on-park pricing.


Find something for everyone including unique products, handmade, artisan and commercial items at the Main Pavilion. The Unique Marketplace is accessible with general admission and open daily. New hours in 2019 are:

Tuesday, August 20 12:00 p.m. – 9:00 p.m

Wednesday, August 21 10:00 p.m – 9:00 p.m

Thursday, August 22 – Saturday, August 24 1:00 p.m – 9:00 p.m

Additional information, including exhibitor applications, is available at


Exhibition Park

Whoop-Up Days

Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, our ability to adapt to the changing environment reflects that commitment.


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Avery Hardy Contact


by Exhibition Park  |  Jun, 20 2019  |  Entertainment and Events

LETHBRIDGE, AB – Lethbridge Exhibition Park and Downtown Lethbridge BRZ announced today that the 13th annual Downtown Farmers Market will return to Festival Square in Downtown Lethbridge at 3rd Avenue and 6th Street South.

The Downtown Lethbridge Farmers’ Market will be open each Wednesday from 10:00 a.m. to 3:00 p.m. from July 3rd to September 4th. Over 700 people attend the Wednesday market weekly to take home fresh produce, tempting baked goods, plants, handmade crafts and enjoy the vibrancy of Downtown Lethbridge.

To date, several returning exhibitors have registered to attend the opening of the Wednesday Market. Two new full time exhibitors will be welcomed to the market in addition to the casual exhibitors which will diversify the offerings each week.

Exhibitor applications are still being accepted for local businesses that bake, make, grow or offer unique products that foster health and community wellness. Applications also are being taken for the Community Table, which offers a free table to non-profit or charity groups.

“Downtown Lethbridge is proud of our long-standing partnership with Exhibition Park and we are excited about hosting this year’s Wednesday Farmers Market in Festival Square” (6th Street), commented Ted Stilson – Downtown BRZ Executive Director. “Besides the popular Wednesday market and other downtown events, infrastructure improvements are scheduled to begin for 3rd Avenue next year and a number of major private investments and developments, such as the iconic Post Office building, are underway. The 2019 Clean and Safe Strategy as well as the new ambassador Watch Program provide our many customers, employees and visitors with a downtown that continues to be a great place to live, work and play.”

All Farmer’s Market information, including exhibitor applications, is available on line at

Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, our ability to adapt to the changing environment reflects that commitment.

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For more information, please contact:

Ted Stilson, Executive Director
Downtown Lethbridge
P: 403-317-3219

Lisa Ludwig, Coordinator of Events
Exhibition Park
P: 403–317-3206


by Exhibition Park  |  June, 17 2019  |  Media Advisory


Exhibition Park to present at Community Issues Committee on New Development Project


LETHBRIDGE, AB – Exhibition Park will present to the Community Issues Committee regarding the EXolution development project progress to date.


Who: Bruce Galts (President, Board of Directors)

Rudy Friesen (CEO, Exhibition Park)

Mike Warkentin (COO, Exhibition Park) – Presenting speaker

When: Monday, June 17, 2019 at 1:30 p.m. MDT

Where: Council Chambers, City Hall

910 4 Ave S, Lethbridge, AB T1J 0P6

Rendering: Design Update Document, FAQ Sheet and rendering will be released Monday, June 17.


Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, our ability to adapt to the changing environment reflects that commitment.

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For more information, please contact:




by Exhibition Park  |  Apr, 2 2019  |  Entertainment and Events

LETHBRIDGE, AB – Exhibition Park is proud to unveil the StagEX Music Festival entertainment lineup.This lineup serves to celebrate a historic moment in the 122 history of the Lethbridge and District Exhibition. The 2019 lineup is as follows:

Exhibition Park is excited to announce the new and improved Pendleton “Let ‘er Buck” Saloon. In an effort to expand the entertainment offering, the Saloon will open at 3:00 p.m. daily, offering Happy Hour pricing until 6:00 p.m. and acting as the official after party of the StagEX Music Festival with extended evening hours. daily. The Pendleton “Let ‘er Buck” Saloon offers some of the best up-and-coming Country Music stars:

Exhibition Park is once again very proud to bring back an extensive Whoop-Up Days entertainment portfolio, including Mango and Dango and the Adventures of the Flying Umbrella Ship, Dan the One Man Band and President’s Choice Superdogs Acrobark!

Whoop-Up Days 2019 and the StagEX Music Festival tickets will go on sale Friday April 5, 2019 at 10:00 a.m. on our website A new partnership with the Lethbridge College Students’ Association is part of Whoop up Days 2019. As part of our ongoing support of our Community. We’re providing discounted access to students and faculty of Lethbridge College and we are hosting “Lethbridge College Day” on Friday August 23, 2019

Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, Our ability to adapt to the changing environment reflects that commitment.




by Exhibition Park  |  Mar, 11 2019  |  News and Updates


H&G 2


LETHBRIDGE, AB – Exhibition Park is set to launch the 43rd annual Home and Garden Show presented by BILD Lethbridge March 20th through 23rd.

Exhibition Park is pleased to announce that this year’s version of the Home & Garden show will be the first event in its event portfolio that will include digital ticketing. “This change not only allows for increased convenience for our guests, but also to significantly evolve our business, understand who our clientele is and what they want from Exhibition Park events” said Mike Warkentin, Chief Operating Officer at Exhibition Park. Advanced tickets for the upcoming Home & Garden Show are available now at

Exhibition Park is also excited to introduce the EX VIP program, which will allow for access to exclusive promotions, advanced ticket purchase opportunities and up-to-date event information. Public can join the new EX VIP program by going to Entrance into this program prior to March 20, 2019 will also represent a second entry into the Home and Garden Show backyard makeover giveaway.

This year’s Home and Garden Show will also include a backyard makeover giveaway with an estimated value of $20,000. Attendees at the show can enter for this prize package by going to the information booth located in the Main Pavilion or the public can enter at

Exhibition Park is also introducing the BURNCO Patio Lounge in the South Pavilion will be open daily for beverages, HGTV television programming and entertainment including Mahoney at 5:30-8 pm on Friday, March 22. Sebastian Clovis from HGTV’s Save My Reno, Home to Win will be discussing all your renovation questions at 2:00 p.m.

Exhibition Park would also like to remind everyone that BDO is hosting its 7th Annual Home and Garden Economic Forecast Breakfast on Friday, March 22 at 8:00 a.m.

Speakers are Mike Warkentin, Exhibition Park, Bridget Mearns, BILD and Michael Kelly, City of Lethbridge.

Tickets for the breakfast are complimentary however are by RSVP only. Seating for this event is limited. RSVP HERE.





by Exhibition Park  |  Feb, 28 2019  |  News and Updates


LETHBRIDGE, AB – Lethbridge Exhibition Park and the Rotary Club of Lethbridge East announced the recipient of the 2019 $10,000 AG Scholarship at a sold out dinner in Heritage Hall at Ag Expo on Thursday night. The 2019 recipient is Lauren Machacek. Lauren is from the Taber area and is a 4th year student student at the University of Lethbridge.

 “The amount of time and work it takes to develop a scholarship, especially one of this size, is remarkable. I want to thank Exhibition Park, Rotary Club of Lethbridge East, the founding sponsors, and the scholarship committee for making it happen” stated Machacek. “I am absolutely honored to be the first time winner of this Agricultural Scholarship. This scholarship will not only open doors as far as education, careers, and professional development but comes with a significant amount of support from our local community, which I am very thankful for. I am proud to call Southern Alberta my home and proud to be part of our local agriculture community. I can’t wait to see where this will take me in the years to come and cannot thank the sponsors and Ag community enough for their investment in local students and the future of agriculture.”

“The Lethbridge East Rotary Club has been talking about doing a scholarship with a focus on agriculture for a number of years.  At the District level we support scholarships nationally and internationally for Rotary International priorities, but we also recognize importance of agriculture in southern Alberta,” says Wayne Lindwall, Committee Scholarship Chair, and Assistant District Governor of Rotary. “We debated the value of the scholarship as well, but we wanted something that was significant to in relation to other scholarships. We weren’t aware of any that were valued at $10,000 for undergraduates in agriculture and we thought that this project

would attract some good candidates. “We were looking for someone with scholastic achievement, but more importantly we want candidates who are our future leaders in agriculture and good ambassadors for the agriculture sector and Rotary.”

Rudy Friesen, CEO of Exhibition Park stated “we are pleased to be a partner with Rotary East and thank the founding sponsors of this inaugural event. Agricultural is integrated into our history and culture of Exhibition Park and we congratulate Lauren on her award and as well continue to further the importance of agricultural message to Southern Alberta.”

For further information contact:
Rudy Friesen, CEO, Exhibition Park
403 – 328 – 4491

Wayne Lindwall, Committee Scholarship Chair & Assistant District Governor, Rotary Club of Lethbridge East
403 – 388 – 4253

Lauren Machacek
AG Scholarship Recipient
403 – 331 – 0903

Lauren Machacek – 2019 Rotary Exhibition Park $10,000 Ag Scholar Recipient


Lauren is a 4th year, post diploma, student at the U of L working towards her Bachelors degree (2020) in Finance with a focus in Agriculture Management. Lauren started her post-secondary education at Lethbridge College and after receiving her Marketing Diploma transferred to the U of L to focus on her passion for Agribusiness. She grew up on a mixed farm near Taber, where her love for agriculture began. She credits her leadership skills and commitment to the ag community to her 9 years of 4H experience.  Lauren learned how to show and judge animals at various exhibitions around the province.   Through 4H, Lauren also developed her organizational and public speaking skills which helped prepare her for the challenges of a demanding academic program at the University of Lethbridge.  She has stayed connected with the Ag community by serving on the executive committees of both the Aggies Club and Business Club on campus. For the last three summers, Lauren worked for the Agriculture Financial Services Corporation as customer service representative and crop insurance adjuster.  Lauren has received several scholarships and Deans List awards for her outstanding academic achievements.  She also excelled in the practicum Cor Van Raay Case competitions in 2017 and 2018.  Lauren wants to stay involved in farming and livestock production but she is also considering furthering her studies through a Masters of Business Administration (MBA).



Exhibition Park Names New Board for 2019

by Exhibition Park  |  Feb, 11 2019  |  News and Updates


LETHBRIDGE, AB – Lethbridge & District Exhibition named its 2019 Board of Directors at its Annual General Meeting on Thursday, February 7, 2019. There were four positions available for 2019. Incumbents, Cathy Maxwell and Beverly Lanz were re-elected for a 3-year term. Newly elected director Ryan Miller will serve a 3-year term and newly elected director Henry Doeve will serve a 2 year term.

In a subsequent Board Meeting, the new Board elected its Officers. The newly elected President is Bruce Galts; 1st Vice President is Bev Lanz and 2nd Vice President is Ryan Miller.

The 2019 Board is as follows:

  • Bruce Galts – President
  • Bev Lanz – 1st Vice President
  • Ryan Miller – 2nd Vice President
  • Mike Davis – Past President
  • Tom McKenzie
  • Cathy Maxwell
  • Rick Neudorf
  • Mark Sayers
  • Trinity Davies
  • Aaron Honess
  • John Rafa
  • Henry Doeve

Councillor Ryan Parker will continue as representative for the City of Lethbridge and Steve Campbell will represent the County of Lethbridge.

Contact for further comment:

Rudy Friesen
CEO Exhibition Park


Lethbridge Exhibition to Receive Bronze Monument Recognizing Veterans Contribution from Alberta

by Exhibition Park  |  Feb, 07 2019  |  News and Updates


LETHBRIDGE, AB Lethbridge United Services Institute announced today a capital campaign to establish a bronze monument recognizing the contributions of veterans of Alberta while commemorating Lethbridge as an Artillery City. The goal based on funding is to have a ¼ life size measuring 12 feet long depicting a WW1 18 pounder field gun and carriage being drawn by 6 horses and their drivers going into action at the end of WW1. The 18 pounder gun was used by all 4 artillery units raised from Alberta. It will be modelled after the last gun to fire in WW1 from the Lethbridge 39th Battery. The goal is to raise $200,000 through all levels of potential government and other granting organizations, individuals and businesses in order to commission the monument during Veterans Week 2019. Total money raised will determine the size of the bronze monument. Donations can be made by cheque or debit in person at Lethbridge County administration (attention Lethbridge United Services Institute) who will issue a charitable tax receipt. “This partnership with Exhibition Park allows us to act as a link to the community in promoting the rich history of the Exhibition hosting the many military units that were housed and trained on the grounds before heading overseas in both world Wars” said Glenn Miller President of the Lethbridge United Services Institute. “It is important that we appreciate Lethbridge has had and continues to have an Artillery presence since 1 Feb 1908. The initial establishment and connection resonates throughout Alberta today with artillery units stationed in Lethbridge, Edmonton and Red Deer today.

In partnering with Lethbridge Exhibition, we can help educate the citizens of today of the roles that the gunners, horses, guns and their communities have contributed In the Service of Canada from Alberta. Rudy Friesen, CEO for Lethbridge Exhibition commented “we are proud to be able to provide a permanent home to showcase this monument to our patrons and proud to partner with the Lethbridge United Services Institute. It will see a large exposure to patrons as Exhibition Park becomes the prime location in southern Alberta to host conferences, agricultural events, trade shows and special events.”

Backgrounder Lethbridge United Services Institute is a non for profit association that is a member of the Canadian Defence Association. They advocate to support the Canadian Armed Forces and to keep their members informed on current military affairs and developments; to support the Canadian Armed Forces (Regular and Reserve) and the cadet movement; and to act as a link between the Canadian Forces and the general public so that the role and requirements for an adequate Armed Forces can be enhanced and better understood. The association’s website – will allows visitors to view the model and to learn and share stories of their family connections in contributing to the defence of Canada.

Contact for further comment:

Rudy Friesen
CEO Exhibition Park

Glenn Miller
President Lethbridge United Services Institute


Exhibition Park Unveils the “EXtra at Exhibition Park in 2019” and Announces the StagEX Music Festival at Whoop-Up Days

by Exhibition Park  |  Jan, 30 2019  |  News and Updates

LETHBRIDGE, AB – Exhibition Park is committed to bringing Lethbridge and the Southern Alberta region together through Agriculture, Entertainment and Commerce. As the region continues to evolve and grow, its ability to adapt to the changing environment reflects that commitment.

Exhibition Park is pleased to announce that all of its event programming will focus on the EXtra that it can do:

  • Through its partnership with, further establish Lethbridge and Southern Alberta as a marquee tourism destination.
  • Cultivate an environment at all of its events that is synonymous with safety and accessibility for each one of its guests.
  • Build and event and entertainment portfolio that is certain to have something for everybody.

Exhibition Park is excited to announce StagEX [Stage-Ex] Music Festival at Whoop-Up Days. This festival marks a multi-year commitment by Exhibition Park to build a unique tourism property that will not only attract local guests, but visitors from all over Western Canada.

Exhibition Park has partnered with Trixstar Productions, Alberta based live event and entertainment consultants who produce marquee Canadian events, such as Big Valley Jamboree, Soundtrack Music Festival and the 2018 Grey Cup Festival among many others. “We are excited to partner with Exhibition Park to help develop a creative entertainment program that will build on the over 100 year history that Exhibition Park has. The newly unveiled StagEX will immediately bring attention to the region and over the next few years continue to grow into one of Western Canada’s premier summer events.” said Trixstar Productions Director of Operations Brennan McFaul. Lineup and ticket announce is scheduled for Tuesday, April 2, 2019.

Exhibition Park will also be introducing increased security measures at Whoop-Up Days in 2019. The purpose behind the increased security is to increase the overall comfort of all of its guests while on site. These measures will include; security check-points at all entry gates to the Park. Exhibition Park is continuing its strong working with Lethbridge Police Services, Lethbridge Fire and Emergency Services, Alberta Gaming, Liquor and Cannabis and all of the essential services teams to continue to deliver the best safety and security program for its guests.

Exhibition Park is also introducing Family Day at Whoop-Up Days. This will be replacing the Children’s & Family Festival (formerly a stand-alone event at Exhibition Park). “We believe that we can better serve the community with the entertainment offering we provide during Whoop-Up Days” said CEO of Exhibition Park Rudy Friesen. Family Day at Whoop-Up Days will occur on Wednesday August 21, 2019. The Park entrances will open at 10:00 a.m. on Family Day and there will be discounted ticket options for the day. Tickets for Whoop-Up Days will be available for purchase on Friday, April 5, 2019, beginning at 10:00 a.m.

Each year, Exhibition Park welcomes thousands of visitors for both its partner and its signature events. 2019 promises to be no different:



  • (Mar. 20 – Mar. 23) Home and Garden Show presented by BILD Lethbridge
  • Featuring a conversation with Sebastian Clovis, former CFL players and star of HGTV Canada’s Tackle My Reno, Save My Reno, Home to Win and the resident DIY expert on The Marilyn Denis Show
  • Tickets for the Home and Garden Show go on sale February 8th at 10:00 a.m. on


  • (Apr. 10 – Apr. 11) Aggie Days presented by UFA


  • (May 11 – Oct. 26) Saturday Farmer’s Markets at Exhibition Park


  • (Jul. 3 – Sep. 4) Wednesday Downtown Farmer’s Markets in partnership with the Downtown Business Revitalization Zone
  • Jul. 13 – Jul. 14) Street Machine Weekend presented by Street Wheelers


  • (Aug. 17 – Aug. 18) Alberta Open Farm Days
  • (Aug. 20 – Aug. 24) Whoop-Up Days and StagEX Music Festival at Whoop-Up Days
  • (Aug. 30 – Sep. 1) Lethbridge Ribfest


  • (Sep. 27 – Sep. 28) Oktoberfest


  • (Nov. 29 – Nov. 30) Big Christmas Farmer’s Market and Trade Show